CASE STUDY — ON-LOCATION PRESS JUNKET

FINDING HER EDGE FOR NETFLIX 10 OUTLETS. ONE BOARDROOM. SAME-DAY DELIVERY.

Days before Finding Her Edge premiered on Netflix, WildBrain Edge Productions and publicist Sue Baldaro needed the cast in front of ten media outlets in a single day. Links Live Media turned the production company’s downtown Toronto boardroom into a junket studio and delivered every interview the same day.

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At a glance
ClientWildBrain Edge Productions Inc. and publicist Sue Baldaro
SeriesFinding Her Edge (Netflix)
CastMadelyn Keys, Cale Ambrozic, Olly Atkins, Alexandra Beaton
LocationProduction company boardroom, downtown Toronto
WhenJanuary 2026, days before the Netflix premiere
Outlets10 remote interviews in one day
Day length10 hours, 6 am load-in
Crew2: camera, sound and media management
DeliverySame day, each outlet’s files right after its interview
THE BRIEF

A launch-week junket, on location

Finding Her Edge is a Netflix series produced by WildBrain Edge. With the premiere days away, the publicity team lined up ten outlets to interview cast members Madelyn Keys, Cale Ambrozic, Olly Atkins and Alexandra Beaton.

Rather than move the cast to a studio, the junket ran out of the production company’s own office downtown. That meant building a broadcast-quality interview set in a working boardroom and running it for a full day.

THE SETUP

From boardroom to studio by first interview

We loaded in at 6 am. The background was built around the step-and-repeat the client provided, flanked by the show’s pull-up banners. Then came the camera and lighting, and finally sound.

The interviews were shot single-camera on a cinema camera, with a teleprompter in front of the lens. Instead of script, the prompter showed each reporter on a video call, so the cast could look straight down the lens and still see who they were talking to. Their audio was fed to the call so the conversation flowed naturally, while the interview itself was recorded locally at full quality.

THE DAY

Ten interviews, ten deliveries

Over a 10-hour day the cast spoke with ten outlets back to back. A two-person Links Live Media crew covered camera, sound and media management, with Robert managing the files and delivering them to each outlet.

As each interview wrapped, the files were uploaded and shared by cloud drive with that outlet, so every reporter had their footage the same day, ready to cut for launch-week coverage.

Production company boardroom converted into a press junket studio, with a Netflix and WildBrain step-and-repeat, Finding Her Edge banners, camera, lighting and audio booms
The boardroom, turned into a one-day junket studio.
Two Finding Her Edge cast members on stools in front of the step-and-repeat, seen past the cinema camera and prompter
Camera position, with the prompter showing the remote reporter.
Two Finding Her Edge cast members seated on set during a remote press interview
Cast on set between interviews.
Empty boardroom during setup with two boom microphones, a cinema camera and a prompter monitor
Mid-build: booms, camera and prompter going in.
Finding Her Edge step-and-repeat with Netflix and WildBrain logos, pull-up banners and two white stools
The client’s step-and-repeat, built into the background.
Back of the cinema camera with its monitor showing the two-shot of the cast
The two-shot on the camera monitor.
THE RESULT

Coverage in place for premiere week

Every outlet got its interview on the day it was shot, giving the publicity team a full slate of coverage for the launch. Finding Her Edge premiered on Netflix on January 22, 2026 and has since been renewed for a second season.

More from Links Live Media: Press junket studio · Virtual media tours · Camera & crew rental · All case studies

PLANNING A JUNKET?

Let’s get your cast in front of the press.

In our studio or on location, we build the set, run the remote interviews and deliver every outlet’s files the same day.

Email us about your junket Call +1 (647) 260-0568